The Benefits of Using LinkedIn For Your Career
LinkedIn has grown to become one of the biggest (if not the biggest) social networking sites for professionals. Essentially, it is a platform that enables career driven individuals and businesses to network and make connections. Your account is designed to resemble an online cover letter and resume which allows you to promote yourself (as you would within a job application) but via the methods of connecting with recruiters and like-minded professionals as well as by responding to job postings, interacting in group discussions and posting content to increase the traffic and engagement on your profile. Whilst many underestimate the power and opportunities that lies within the platform, LinkedIn is actually a great resource that allows you to connect you with recruitment agencies and organisations who are looking to hire. Discover the benefits of using LinkedIn for your career:
Exposure to Hiring Managers and Recruiters
With 95% of recruiters using LinkedIn to employ candidates, the social networking platform is the number one source of quality hires, followed by internet job boards and employee referrals. LinkedIn allows you to create your own personal brand that puts you at the forefront of key decision makers and recruiters. Therefore, it is highly beneficial in creating a profile on the platform (similar to your CV) in order to sell your personal brand in the best possible way.
LinkedIn is a great researching tool (for both employees and employers) as you can conduct research to gain insights on the companies you are interested in applying for as well as the recruitment agency if you are applying through a third party recruitment agency. Knowledge such as this is extremely helpful when writing a cover letter or when in the interview process. Even if you are not actively looking for job opportunities, you can still take advantage of LinkedIn’s research capabilities to connect with people who inspire you, gain mentors, research upcoming business events, etc.
Furthermore, as mentioned above, recruiters and hiring managers tend to conduct research on LinkedIn so if you don’t have an active presence on the platform, then you won’t come up within their searches and are likely to miss out on job opportunities.
Social proof for your skills and talents
LinkedIn has a powerful feature where it lets other users (such as peers, colleagues or even management) endorse you whether that be via a written recommendation or by endorsing skills that you have listed on your profile. Either way, these endorsements are public, therefore can be viewed by anyone who is viewing your profile. This feature acts as social proof as it shows that others are backing up the skills and traits that you claim to possess.
Joining LinkedIn groups is a great way to connect with like-minded industry professionals and expand your network. Growing your network is beneficial as it has the ability to open up a number of possibilities, whether they be now or twenty years down the track.
Relevant Insights & Learnings
Whether you are on the hunt for a job or not, LinkedIn is a great tool to gain new insights and learnings regarding the industry that you work in (as well as any other industry that you are wanting to learn about). The platform itself has a learning feature (known as ‘LinkedIn Learning’) which has a range of online courses that covers topics including business, creative and technology skills as well as their own certification programs. Otherwise if a LinkedIn course is not for you, there is still a lot to learn just by following and connecting with the right people and organisations as many profiles and pages post regular insightful content. In fact, 98% of content marketers use LinkedIn for content marketing.
Reach out to leading digital recruitment agency, Ai Group Talent Solutions. Ai Group Talent Solutions is just one of the many organisations that is present on LinkedIn, providing regular content and insights into a number of specific industries as well as generalised recruitment advice. Being Australia’s premier permanent recruitment agency, Ai Group has over 140 years’ experience in the Australian market. Be sure to connect with Ai Group Talent Solutions on LinkedIn here to keep up-to date with the industry specialists.